Launch your 3D self into an art exhibit: KidSuper x Beheld 3D

3D selfie avatarLast week, we launched our collaboration with artist KidSuper for his first solo exhibition Flying Machine. The opening was a unique experience where guests had the opportunity to become a part of the art show itself by stepping into our 3D Photo Booth. Upon having their photo taken, their 3D model would launch into one of the many paintings created by KidSuper. The 3D images displayed on the big screen, becoming an artwork in itself.

The event proved to be a huge success, and we were able to scan over 300 people in a matter of three hours. It was an incredible experience to see the crowd’s enthusiastic response to our 3D Photo Booth. Take a look at the video below to get a snapshot of the evening.

Since our launch November 1st, we have been working diligently to create an amazing experience with our 3D photo booth. In the past few months, we’ve made significant advancements to our 3D imaging software, creating higher quality 3D photos of you that are ready for social sharing within minutes of stepping into our scanner. Your 3D avatar is fully customizable, and you can drop it into any backdrop and change its animation on our platform.

The fun doesn’t stop with your 3D avatar – you can also have it 3D printed in full color, giving you a physical/tangible memory of the event.

Our goal for 2018 is to continue to create unique experiences that will launch you into the third dimension. Our 3D installation, open to everyone, is currently at Gallery 151,  located at 245 W 14th street until the end of March.

Stop by from 11AM-6PM to grab your 3D photograph!

3D Scanning or 3D Photography?

3D scanner

When we talk about what we do at Beheld we often say to people: we are a 3D scanning company. We have a device called a 3D scanner, which is capable of 3D scanning you within a second or so. The question I have is, is this the right word? When you look up the word “to scan” it means either “to look at all parts carefully to detect a feature” or “cause an object to be traversed by a detector or electromagnetic beam”. We don’t do that.

 What do we do? We take 2 sets of 85 simultaneous pictures within 1 second, which together have enough information to create a digital three dimensional model of a person (or a group of people). Using this information, our software creates a 3D model, which looks exactly like the person (you!) in both shape and color!
Digital 3D model of me spinning dangerously close to a black hole

 

The concept is a bit the same like how we can see depth using our two eyes. Since what we see with each eye is slightly different our brain translates that into depth. By taking lots of photos at exactly the same time, our software can use these photos to create a digital 3D model for you.

 

In my opinion, this has not much to do with scanning and much more with photography.

The technology we use is called Photogrammetry and I am looking forward to explaining more details how that works in a future blog post. (Let me know if you want to learn more, by leaving a comment).

The good news is that this technique works really well and enables us to create lifelike full color digital 3D models of whoever is in our scanner. We have scanned people by themselves, we have scanned groups of people. We have scanned kids and we have scanned dogs.

We can use these 3D models to have some fun in the digital domain and create animations like the one on the photo here or we could also 3D print those models in the small figurines of ourselves.

To answer the question: should we be calling this process 3D scanning? Isn’t 3D Digital Photography a much better name? I think so. And if that is the case, our product should be called a 3D Photo Booth.

The Photo Booth of the Future.

Why we’re taking the bet on 3D Scanning of People

People in our 3D scanner

Will 3D ever hold a place in our lives beyond a VR-headset selfie on Instagram?

I’m really excited about this post and to finally share why I am so passionate about the 3D industry and why exactly, I chose 3D scanning of people as the launching point to start my company: Beheld. I believe our product has the capacity to unlock 3D for everyone.

People have been talking about it for years: How 3D is going to change the world. 3D printing democratizing manufacturing! VR will change the way educate students! AR will bombard us with interactive Pokemon on our morning commute! 3D Scanning will make perfect fit earphones! Woop-dee-doo, right?! Well…

We’ve been promised this fantastical 3D sci-fi future, yet, here we are: It’s 2018 and the closest I’ve come to using “3D” in my day to day is the 2½D scanning when I awkwardly wave my face in the direction of my iPhone X.

Simply, 3D has failed to become a part of our day to day lives in a significant way. Why should we care to solve this?

Because 3D does have the ability to change the world. It allows for localized manufacturing, reduces waste, has amazing applications for prosthetics and rocket engines. While that’s all amazing, these are only the innovations that have been identified by niche audiences — literal rocket scientists.

Imagine how many other amazing use cases and applications there are for 3D? There may be millions of ideas and innovations that are waiting to be explored and uncovered — but those ideas will continue to be locked away until we open up the floodgates and create a point for 3D that is accessible to anyone and everyone.

So, how do we make that happen? We must dismantle the idea that 3D is a futuristic technology reserved for rocket-scientists and people with bachelor degrees. Allow 3D to move beyond the definition of technology, and allow it to be perceived as a medium for art making. To play, to have fun, to be emotional, to explore yourself.

Let’s look at the history of another art medium. Photography was once a new technology reserved for the wealthy; but as it became more accessible; all of the sudden you, too, were able to make use of it.

And what was the subject matter that really launched photography into the household of every family? It was the portrait.

What started as a visit to the photography studio to capture your family portrait in 1920 eventually led to people exploring this medium with their own taste. The ability to layer upon their own style, and adjust the lens of our individual worlds, share our stories and the stories of others has led us to a web of fractal connections that result in innovations we could never have guessed and will affect us for generations to come.

This why we are starting with 3D portraiture. This is why we are taking the bet on 3D scanning of People. This is why I started Beheld.  Because it’s you – because it’s emotional – because it’s literally that easy for everyone.

And the very moment you get 3D scanned; you begin to ask yourself; what else can I 3D scan? What more can I do with this? Wait, can I…